FIND THE PEOPLE WHO ARE LOOKING FOR YOU
Data Driven PPC Management Services
Increase Your Online Search Reach
Comprehensive advertising solutions are required for any commercial website. Advertising has the power to raise your company’s online visibility and it will put your brand in front of more interested people. Pay per click advertising is a potent, dynamic, and above all affordable way of promoting your brand online.
Converting Your Visitors Into Customers
By making use of popular and proven advertising platforms from Google and Microsoft, pay per click channels more interested visitors to your site. Internet users who click your ads are not just visitors; they are customers looking for a particular product or service that your company offers. Once there, those leads convert to sales.
What Is PPC and How Does it Work?
PPC is a targeted system that responds to key words and phrases, including geographic terms. Relevant ads are displayed to Internet users that have already expressed an interest in particular products and services. Ads will appear that catch the shopper’s interest; upon clicking the ad, the shopper will be taken directly to your site. You only pay for the ads that are actually clicked, thereby maximizing the value of every dollar spent on advertising. This is a great way to get a strong return on your advertising budget.
Our PPC Management Strategy Includes
Keyword Reserch
Some pay per click keywords are more expensive to compete for than others. We review your budget with current market rates to determine compatibility.
Increased Exposure
PPC ads provide a worthy complement to search engine optimization. They increase visibility while you wait for SEO changes to take effect.
Specialized Industry Research
Ads are part of a larger marketing ecosystem in your industry. We research what works in your field and what is most compatible with your business.
Remarking Campaigns
Sometimes turning a casual visitor into your next customer takes a few tries. We use remarketing strategies to reach them again.
Reports and Insights
Use our reports to find out exactly how pay per click ads fit into your marketing plan and how well they feed your bottom line.
Controlled Budget
We use existing PPC tools on Google and other platforms to limit your daily or per-ad spending, so you stay within your monthly budget.
Did You Know?
41% of clicks go to the top 3 paid ads on the search results page.
Don’t Think PPC Is for You?
You would be hard-pressed to find a legitimate business anywhere in the world that could not benefit from PPC. However, where it fits into your marketing plan depends on your business’s performance and goals. The newer your company is and the more competitive the field, the more you may need to spend on ads to stay ahead of your competitors. Otherwise, they may begin to crowd you out of the marketplace.
Targeted Marketing
One of the best perks of these ads is how easy it is to hone in on specific customers. This stems from the information the host websites collect on the audience you pay to reach. While Google Ads is the most popular option, Facebook is famous for how targeted you can set your ads to be. In fact, the demographic data was so detailed that Facebook later removed some of this information from ads to protect user privacy. Regardless of what platform you use, the end result is certainly more targeted than a billboard sign on the side of the road.
Creative Opportunities
There are some ads online that you have likely come to recognize. When you spot them, you not only know the ads; you also know the company behind them. Over time, you can almost always identify these ads, even when seeing them for the first time. Wouldn’t you want the same brand recognition from your marketing campaigns? We take a creative approach to developing effective ads, so your customers want to click on them when they appear on websites, on social media feeds or next to organic search engine results.
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