YOUR WEBSITE IS NOTHING IF NOBODY CAN FIND IT
Diverse Digital Marketing Services for Small and Medium Sized Businesses
Recognize, Optimize, Strategize and Analyze.
A website has never been more valuable to a business than it is today. This electronic real estate provides a stage for customer interaction, sales, and much more. A business’s website has to do all kinds of things, so it is no wonder that companies will spend a lot of money making theirs attractive and functional. However, without an integrated and forward-thinking marketing campaign, the initial investment made in a website will fail to have a strong return. Internet marketing is an integral part of using your website successfully, and Fitz Designz can help.
What Is Digital Marketing?
Online marketing is intended to enhance and augment your business operations through increased customer traffic, greater sales volume, and value-rich engagement. Doing business online is different than doing business in strictly in a brick and mortar location, so different promotional and advertising strategies are called for.
Why a Company Needs Digital Marketing
Customers use the Internet to research and compare their purchasing choices. If your website is visible, informative, and engaging it will stand out. If a customer fails to find your website, you have lost the opportunity to engage with that customer today and in the future. No matter how unique your products are or how effective your services, if your potential customers cannot find your website and cannot use it effectively if they do, your website has failed at its most basic level. Our services can help correct this unfortunate outcome.
Our Digital Marketing Services Include
SEO (Search Engine Optimization)
Search engine optimization is the darling of digital marketing because of its high return on investment through increased traffic and conversion rates.
PPC (Pay Per Click)
Pay per click ads provide a boost to your content marketing, social media and SEO strategies at a reasonable cost.
Social Media Management
Mastering social media requires more than just posting promotional content and hard selling. We help your brand build strong connections.
Email Marketing
We craft a winning strategy to help you build your email list, publish engaging content and connect with your readers.
Content Marketing
Content marketing is at the core of all marketing components online and offline. We create content that boosts engagement for your brand.
Citation Management
We assess and optimize your citation management strategy to strengthen your SEO plan. Our goal is to reduce risks from plagiarism.
Did You Know?
67% of clicks go to the first 5 results displayed in search engines.
Result-Driven Small Business Digital Marketing Experts in Santa Rosa
Before marketing went digital, it often got a bad rep for how difficult it was to track results back to campaigns. Was it the couponing and postering that brought foot traffic into a business or a seasonal rush?
Digital marketing is based heavily on data, which makes it much easier to illustrate value for our clients. Business owners can then use this data to make informed decisions about their ongoing online marketing strategies.
Data also makes it much easier for business owners to revise their marketing plans along the way and adjust their budgets. If customers respond better to a client’s social media campaigns than PPC ads, for instance, it often makes sense to shift more resources into creating more social media content.
First Page Results For Keywords That Matter
When local companies look for new advertising channels and need a digital marketing partner with a proven track record of success, they choose Fitz Designz. Working to optimization your website for the search engines takes time and requires consistency. Every day you delay is another lost opportunity to generate cost-effective leads. Invest in your future today!
The Role of Good Digital Marketing
When building online marketing strategies for our clients, we treat content as the engine that drives results. Good content provides the body for us to encode with keywords for search engine optimization. Similarly, we rely on content to create favorable social media, email marketing and ad experiences.
The Cost-Saving Benefits
Digital marketing can be as expensive as you want it to be. It can also cost as little as you want it to. We work with our clients to determine a budget based on goals and the timespan you want to achieve them. Even with the cost of ads, digital strategies tend to cost a lot less than renting billboards and paying for ad space on cable TV.
Before your business can realize any of these benefits, however, it’s important to build a strong and recognizable brand that appeals to your target audience. Tapping into our professional expertise can help you master this foundational internet marketing step in no time.
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