Why Using Cheap SEO Companies In Santa Rosa Can Damage Your Company

Discount SEO Companies in Santa Rosa Can Harm Your Business

Producing high-quality blogs and articles on your website can draw in customers and increase your customer base. Companies without a successful digital presence risk lagging behind the competition, but selecting the ideal SEO provider can seem complicated with so many options. Small and medium-sized businesses operate with limited marketing budgets, but budget restraints should not persuade you to hire a discount content provider. Here are some of the reasons why you can’t rely on cheap SEO to promote your business.



Placing Profits Above Everything

Although discount companies may claim to provide world-class content and services, most are more concerned with their profit margins. For less than $100 a month, some content creators offer high-quality articles that can drive more users to your site and improve your Google ranking. $1200 per year on digital marketing seems like a deal that’s too good to be true, and in fact, it is. Paying experienced writers to create premium content isn’t possible with low wages, minimal supervision and limited guidelines.

How do content providers charge low prices and consistently deliver their articles on time? They hire non-native freelance writers with little experience who are willing to work long hours for minimal pay. You may think that anyone fluent in English should be capable of writing excellent articles. While some non-native writers are skilled, they can’t relate to a North American audience as well as a native. If you order ten articles a month for $100, that means the writer will probably only receive two or three dollars per post. Discount articles are unlikely to convince new followers to stay on your site for more than a few seconds.

Ignoring the Importance of Customer Service

Every company claims to value its customers and offer superior customer service, but discount businesses rarely invest in improving or maintaining a good relationship with their clients. Like everything else in a business, customer service requires a solid investment and the ability to address customer concerns promptly and effectively. When few resources are devoted to customer service, clients can have problems fixing an issue, ordering more articles or even talking to a human representative.

Although A.I. operators are beneficial for particular tasks, you shouldn’t have to communicate with a computer repeatedly when you’re discussing something as vital as your company’s marketing efforts. Check for customer reviews and comments on a company’s website for an idea of how a provider treats its clients and reach out to colleagues for their assessments of their content services.

Hiring Inadequate Managers

Providers offering discount articles are unlikely to hire competent managers to run their businesses. Why is management so critical to online writing operations when most of their staff work remotely? Managers supervise the work of writers and editors, motivate their teams to succeed and maintain a high standard of quality for the clients.

Mistakes are likely to happen when a smaller, inexperienced group of managers is responsible for a sizable pool of writers. When the mistakes begin adding up with your account, your reputation and ranking can take a dive. For instance, if you order five articles focused on a similar topic with different approaches, you wouldn’t anticipate the provider having many problems handling such a simple request. Because of the company’s inadequate editing and supervision, you could receive poorly-written content with multiple errors, such as your company name being misspelled in each of the five articles.

Relying on One Strategy for All Clients

Depending on the service or product produced, each company has a different goal for its marketing plans. One SEO content strategy that works for a welding shop is unlikely to be successful for an online store selling gluten-free desserts. Ensuring your content reaches and engages your audience requires skilled content creators who understand your company’s unique needs. However, many low-priced providers depend on a blanket approach to content creation that uses the same SEO strategy for every client.

Ignoring Algorithm Changes

Marketing trends evolve rapidly with digital marketing, and your business cannot rely on firms that fail to update their content strategies. Google changes its algorithms frequently to adapt to the complex online environment. SEO technicians must periodically update their techniques to remain relevant and provide clients with the most up-to-date methods for staying ahead of the competition. Discount providers can negatively impact your online ranking with outdated approaches to SEO content.

Using Risky Tactics

Although Google prohibits it, some content companies employ banned tactics to trick the search engines. You hire a provider to improve your online ranking, but operators using shady methods can inflict significant damage to your organization. Google penalizes providers who try to manipulate their system by removing all content that violates their terms. If your articles are deemed unsuitable, Google can remove them. You can lose customers when they visit a bare website without content, and you’re left scrambling to hire a suitable provider.

Trust the Professionals

The lure of low-priced content providers persuades many small businesses to give them a chance, but they often regret the decision after disappointing results. For information on how Fitz Designz can improve your ranking with premium content, contact us at (707) 241-3489.