Top Reasons Why Companies Still Need Blogs in 2022 (Why Some Blogs Don't Work)

Vital Reasons To Maintain a Business Blog in 2022

With current advancements in business technology, you may think blogs no longer carry the same weight they used to. Fitz Designz is an SEO company in Santa Rosa that not only wants to help you understand why you still need a blog in 2022, but also why your current blog may not offer the results you want it to.

Why Your Business Still Needs a Blog

With so many daily tasks to complete for your company, starting and updating a blog could fall low on your list of priorities...if starting and updating a company blog even makes it onto your list. Here are a few reasons to invest time and energy into a blog.

Expertise

If you want to show expertise in your field, you cannot go wrong with blog posts that help your audience learn something new or solve a common issue. To demonstrate your knowledge, interview experts in your field, share useful insider tips and write posts where you either agree or disagree with trending news. When current customers and potential customers read your posts, they should feel more informed about your industry, your product or service, and where you fit in your business sector.

SEO

As an SEO company in Santa Rosa, we understand the importance of optimizing your site so it lands on the first few pages of search engine results. When you post on your blog regularly, you give your company more opportunities to appear on search engine results pages. With every published post that answers different questions and explores different topics, you give your commercial site a chance to appear in various search engine results related to your answered questions and explored topics.

For all its benefits, SEO gets tricky when you factor in search engine algorithms. Consider working with experienced SEO professionals to get the most out of optimizing your site and catching your audience's attention.

Brand Definition

Rather than becoming known for your product or service or industry, it's better if your target audience knows you for your brand. You help influence how customers see you by using your blog to define your brand. For instance, if you want a more down-to-earth, approachable-yet-professional or uplifting business brand, look for opportunities to communicate that with your blog.

Endurance

Perhaps you do not see the sense in keeping a blog if you already use social media. Social media posts easily get lost under the never-ending tide of content constantly refreshing on our screens. A post you make today could become all but invisible by tomorrow. Alternatively, evergreen blog posts remain relevant no matter when you post them. That means you may continue to attract readers (and potential customers) long after you share the post, which you cannot always say about social media posts.

Reasons Business Blogs Don't Work

Perhaps you already worked with an SEO company in Santa Rosa but did not get the results you wanted. Here are a few potential reasons.

Unstrategic Topics

Before launching into a blog post, it's vital to perform keyword research, so you know which trending and popular keywords and phrases to weave into your writing. Without the right keywords or proper keyword research, your post may land with a hollow thud rather than resounding success.

Poor Promotion

Once you inject the right keywords into your post, it's time to promote it. Here's the perfect opportunity to combine the power of blog posting and social media. Promoting new posts on your social media channels better ensures your customers and followers read the words you invested so much hard work into and know what makes you an expert in your field.

Lack of Focus

When you create a company blog, it needs a goal. Do you want to attract new customers? Maybe you want your audience to know about a new business product. Whatever your objective, infuse it into each post. That way, you have a way to measure when your posts do well and when they don't. Aside from achieving concrete results, another reason to give your blog focus is so you know what kind of content to post.

No Target Audience

Once you identify your blog's focus, name the target audience for your posts. You don't want just any consumer reading your posts, you want your target customer. When you know your target audience, you know what questions to answer, what common issues to address and how to turn readers into customers.

Not Optimized

Focus on the optimization aspect of search engine optimization. Help your posts perform well by including optimized URL slugs, meta descriptions and titles that search engines prefer.

Let's Make You Look Good Online

If you need a well-experienced, dedicated SEO company in Santa Rosa, your search starts and ends with Fitz Designz. For more expert tips on getting the most from your company blog, contact one of our representatives by calling 707-241-3489 or submitting an online form.