Is Google Remarketing Right for Your Business?

PPC Remarketing: Is It Right for Your Business?

​If you have ever wanted to show targeted ads to users who already viewed your website, you may want to consider Google remarketing. By utilizing Google, you can advertise to potential consumers while they are visiting other sites, such as YouTube or Facebook, ensuring they remember your company and enticing them to purchase your product or services. Also known as retargeting, remarketing can greatly boost your ROI and conversion rates. Its success lies in the fact that you will be targeting potential customers who have already shown an interest in your products or services. If you are truly interested in expanding your customer base, Fitz Designz, a leading PPC agency in Santa Rosa can help you achieve your goals.

The Inner Workings of Remarketing

If you are familiar with Google advertising practices, you probably know you can remarket to potential customers by adding a tag to your website so you can reach remarketing audiences through browser cookies. You can also alter the code so each page corresponds to more specific categories. For example, if you own a website that sells appliances, you can create a tag that can establish a “refrigerator” remarketing audience for users who visit the pages of your website where you sell refrigerators.
 
It is recommended that business owners initially target anyone who visits their home page. As time progresses, you can begin to target more specific groups of consumers, reducing your cost-per-click and increasing the relevancy of your ads.

Benefits of Remarketing to Consumers

The idea of remarketing may not sound appealing to some; after all, you don’t want to bombard potential buyers with advertisements. Such sentiments are understandable, but in reality, remarketing can offer businesses a wealth of benefits, including the following:

• You can continue to market to interested consumers even after they leave your site.
• You can help consumers become more familiar with your company and its brand.
• You can raise the trust of potential consumers, making them more likely to make a purchase.
• Remarketing ads are more effective than standard display ads.

In other words, you won’t be overwhelming consumers with ads for your products or services. You will simply be advertising products and services they already considered buying. Such advertisements are helpful to both businesses and consumers.

How Much Does Remarketing Cost?

The amount you spend on a Google remarketing campaign will depend on your company’s overall online marketing strategy. However, even when you take the cost of your general digital marketing campaign into consideration, remarketing is still a relatively cost-effective method of reaching consumers. Social and display remarketing ads are far less expensive than other types of ads.
 
To further reduce costs, many businesses opt to use contextual targeting, frequency capping, conversion filtering, and other cost-cutting strategies in conjunction with remarketing. Doing so will help you appeal to users who are most are most likely to buy your products or services.

Choose the Right PPC Agency in Santa Rosa

If you are interested in making Google remarketing work for your company, Fitz Designz is a PPC agency in Santa Rosa that can help you. It can be difficult to reach new customers, but a solid remarketing plan may be just what you need to get your business off the ground. Contact Fitz Designz today to learn more about our digital marketing services.