How To Stay Ahead of 2020 PPC Trends and Grow Your Business

Trending PPC Strategies in 2020

Keep up with the latest trends in digital marketing with these pay-per-click strategies. As a leading PPC agency in Santa Rosa, we’ve carefully researched the trending ways that successful small businesses and major corporations are using PPC advertising. Learn how you can take advantage of these trends to grow your business with the help of a qualified team of advertising experts.

Voice Search

More and more of your customers are using voice search features to find information and relevant services. Smartphones aren’t the only voice-activated tool in 2020, with desktops, smart speakers and other devices using this popular feature. Invest in ads that are compatible with voice search functionality to get the most out of your PPC campaign.

Multi-Platform Marketing

Widen your reach by incorporating popular platforms into your advertising strategy. Many companies now allow you to feature your paid advertisements on their platforms, so it’s essential to stay up-to-date with the latest platforms that your customers use. Look for Amazon, Facebook, Instagram, LinkedIn and other opportunities to spread your PPC advertising beyond Google search results.
 
These versatile platforms allow customers to search for products and services across many channels. Focusing solely on Google advertisements may cause you to miss out on a key demographic that could use your products or services.

Increased Segmentation

How well do you know your target audience? Recent advances in data collection and advertising strategies have made advanced segmentation an essential part of digital marketing. Use geography, demographics, psychographics and other features to select the ideal audience to make the most of your advertising budget.
 
It’s never been easier to put your ad in front of the ideal customer for your product or service. Once you’ve identified the exact individual who might most enjoy interacting with your brand, PPC advertising ensures individuals in that segment see your brand and your message.

PPC Balanced With SEO

A PPC campaign is an excellent way to enjoy a quick boost in rankings and traffic, but you need solid SEO strategies for long-term growth. Work with an agency that specializes in both paid and organic advertising to enjoy a balanced marketing strategy. This will keep your brand visible but still offer engaging content, intuitive web design and other organic features that position your brand as an expert in your industry.
 
To get the most out of both of these strategies, you need to work with a professional. Some SEO strategies are incredibly intuitive, while others require talented professionals and an in-depth knowledge of the latest trends and techniques. Focus on what you’re an expert in and let advertising experts stay ahead of the 2020 marketing trends.

Importance of Agencies

As trends continue to shift in 2020, it’s never been more important to work with a professional. If staying ahead of the advertising trends sounds stressful or costly, then work with a PPC agency in Santa Rosa to enjoy efficient, affordable services. Streamline your advertising by outsourcing your PPC campaign and SEO ranking to Fitz Designz. Contact us today to learn more about the differences of PPC and SEO and how we can use both to keep your business growing successfully.