Invaluable Tips on Great Website Design

Business owners need and deserve great websites that attract their target customers and represent their brands accurately. Those who've never had a commercial site or want to update their current site may wonder what makes a site great. As an experienced web company in Santa Rosa, Fitz Designz has all the information you need to take your business's online home from "good" to "magnificent."

An Attention-Grabbing Design

Consumers shop with their eyes, so a commercial site that doesn't visually entice them may as well not exist. Not only must a site grab the user's attention, but it must keep it, too. To implement this principle, entrepreneurs must eliminate all confusing, unattractive and offensive elements from their site. Our professional web design experts have the tools and resources to make this task a breeze. 

Made With SEO in Mind

No matter if a person owns a business, all sites must have a search engine optimization strategy to stand the best chance of making a mark. SEO helps websites climb up the search engine result ranks and grab the attention of search engine algorithms. Site owners cannot stuff their content with keywords and phrases, as that does more harm than good. It also helps if the site's domain name connects to the company's services or products. SEO is something else a reputable web design company in Santa Rosa helps business owners with.

Quick Gratification

Websites must respond quickly, as modern consumers don't have the patience for a page to load. Beyond site speed, a great site also makes it easy for visitors to find exactly what they want, making it essential to have a site that's easy to navigate. Vibrant, visible and easy-to-understand menu options make great sites easy to navigate. A blazing fast site with a confusing layout takes just as long to navigate as a site with crawling speeds. Business owners or their webmasters should conduct regular site quality-control evaluations to optimize loading speeds.

Valuable Information

Consumers want more than a commercial site that tries to sell them something; they also cherish learning something new. A natural way to do this is to answer common questions the audience has about a product or service or specific business sector. Digital marketing and content generation professionals help site owners decide what vital information to include on a site and how to explain company concepts using text and video. By including useful information on a site, visitors may keep coming back to the site to learn more, even if they don't need to buy anything.

A Practical Endpoint

While business owners may feel consumers only come to their online homes to buy something, that does not mean owners should neglect steps in the conversion process. After attracting visitors with an appealing site, addressing their pain points and making sure all pages respond quickly, site owners must let visitors know what to do next. For instance, should they call to set up an appointment, submit their contact information to join a mailing list or proceed to checkout? Great sites eliminate the guesswork and make it obvious which direction visitors should move in next. 

Functioning Sign-Up and Checkout

When customers find a product or service they like, put it in their virtual cart and checkout, the process should work. If it doesn't, the person may head to a competitor rather than wait and try checking out again. With insights from a web design company in Santa Rosa, business owners make it quick and simple for consumers to enter their payment and shipping information and begin waiting for their order to arrive.

Rather than checkout, some companies want visitors to sign up to join a mailing list, receive a discount or something similar. The sign-up process should function, too. Running quick, regular tests on these functions could turn visitors into loyal, satisfied customers.

Responsive and Appreciative

While customers shop online for convenience, that does not mean entrepreneurs should neglect to give them the same experience they would enjoy in a brick-and-mortar store. Great sites interact with customers, thanking them for their purchase and making them feel valued and seen. A few codes and forms are all it takes to add this personal touch.

On-Site Marketing Techniques

Just because a person landed on a business site does not mean the marketing ends there. Instead, great sites have great marketing built into them. Discount and coupon codes, incentives, strategically placed videos and email list widgets are all examples of on-site marketing that help entrepreneurs see positive results.

Contact Us Today To Work With a Dedicated Web Design Company in Santa Rosa

Now that you know what makes a great website, are you ready to put these tips to use with help from a full-service web design company in Santa Rosa? Fitz Designz specializes in custom projects for small-to-medium businesses. For more information on exemplary site design, call 707-241-3489 or submit an online form.