Digital Marketing Case Study: Canepa Landscaping

How Canepa Landscaping Increased Leads by 210% and Traffic by 276% with Digital Marketing

Learn how Fitz Designz helped Canepa Landscaping boost organic traffic by 276%, increase leads by 210%, and enhance local visibility with SEO, paid search, and conversion optimization.

The Business

Canepa Landscaping is a full-service landscape contractor based in Northern California, providing expert design and construction services that transform outdoor spaces. The company specializes in designing and building landscapes that not only enhance the aesthetic appeal of residential properties but also create functional, enjoyable environments for homeowners. Canepa Landscaping's team prides itself on its ability to bring clients’ visions to life, whether it's through the design of a beautiful garden, a custom patio, or complete landscape redesigns. Their core mission is to ensure complete customer satisfaction, focusing on creating spaces where clients can make lasting memories.

The Goals

Canepa Landscaping approached Fitz Designz with a clear goal: to increase their visibility online and capture more landscaping construction jobs from residential clients through online search.

As a local business, Canepa Landscaping recognized the importance of showing up in search results when potential customers are looking for landscaping services in their area. The goal was to drive traffic from homeowners searching for landscaping contractors, especially those looking for construction services, and to convert that traffic into inquiries for quotes or project bookings.

Success was measured by key performance indicators (KPIs) such as improvements in website traffic, increases in conversions (calls and form submissions), and an increase in the number of qualified leads generated via the website.

The Strategy

Fitz Designz implemented a tailored digital marketing strategy designed to boost Canepa Landscaping’s online presence and generate more business from residential landscaping searches.

The first step was to fully optimize the website’s content for SEO. This involved conducting in-depth keyword research to ensure that the site was targeting high-value, relevant terms related to landscaping services, such as "landscaping construction," "outdoor design services," and "landscaping contractors near me."

Fitz Designz implemented AI-powered paid search campaigns on both Google and Bing. The AI system enabled real-time bidding and campaign optimization, ensuring that Canepa Landscaping’s ads were displayed to the right audience at the right time. By leveraging these platforms, Fitz Designz helped Canepa Landscaping capture leads actively searching for landscaping services, ensuring the business stayed competitive.

In addition to the paid search campaigns, Fitz Designz set up conversion tracking via Google Analytics and integrated call tracking to measure the effectiveness of the campaigns and ensure that both website form submissions and phone calls were being captured. Conversion rate optimization was then applied to key landing pages to make it easier for visitors to contact Canepa Landscaping directly.

Fitz Designz worked on link-building efforts through authoritative blog writing, creating content that was relevant to landscaping trends and industry insights. This not only helped drive additional traffic to the site but also improved Canepa Landscaping’s SEO rankings, making the company more visible to potential clients.

The Results

The digital marketing efforts delivered outstanding results for Canepa Landscaping, with key performance indicators showing significant improvements:

• Organic Traffic: +276%
  The website saw a dramatic increase in organic traffic, with more potential clients finding Canepa Landscaping through search engines, thanks to the robust SEO strategy.
• Conversion Rate Increase: +250%
  By optimizing landing pages and tracking conversions more effectively, Fitz Designz helped Canepa Landscaping improve its conversion rate, ensuring that more website visitors became qualified leads.
• Leads from Paid Search: +210%
  The paid search campaigns, powered by AI, drove highly targeted traffic, leading to a 210% increase in leads generated from search ads, providing Canepa Landscaping with a steady flow of new business.
• Local Visibility: +63%
  By optimizing local business listings and citations, Canepa Landscaping saw a 63% increase in local search traffic, which helped them dominate local searches for landscaping construction.

These results demonstrate the power of combining SEO, paid search ads, and conversion optimization to help a local service provider like Canepa Landscaping not only increase their visibility but also turn that visibility into real business growth.