Digital Marketing Case Study: BC Engineering Group

BC Engineering Group Sees 402% Increase in Traffic and 19% CPC Reduction with Digital Marketing

Learn how Fitz Designz helped BC Engineering Group achieve a 402% increase in organic traffic, reduce CPC by 19%, and increase conversions by 225% through SEO, paid search ads, and conversion optimization strategies.

The Business

BC Engineering Group is a leading provider of civil engineering solutions in Northern California. With years of expertise, they specialize in helping clients navigate complex projects, from local county regulations to state and federal agency requirements. Their deep understanding of the challenges facing their clients allows them to create innovative and cost-effective solutions tailored to each project. Known for their commitment to quality and customer service, BC Engineering Group has built lasting partnerships with clients across various industries, providing support every step of the way, whether it's in the permitting process or environmental compliance. Their approach to business is grounded in collaboration and a desire to reduce client liabilities while delivering exceptional results on time and within budget.

The Goals

BC Engineering Group sought to increase their visibility online, with a strong focus on owning the search results for civil engineering-related searches. The company understood the importance of having a robust digital presence, especially as the industry becomes more competitive. Fitz Designz was brought in to help them not only improve their online visibility but also to convert that visibility into qualified leads. Success would be measured by key performance indicators (KPIs) such as improvements in organic traffic, the number of conversions, reductions in paid search costs, and the overall ROI of their digital marketing campaigns.

The Strategy

Fitz Designz created a tailored digital marketing strategy to elevate BC Engineering Group’s online presence and achieve the company’s goals. The first step was setting up comprehensive conversion tracking using Google Analytics and call tracking. This allowed the team to monitor user behavior on the site and track calls originating from the website, providing insight into how potential clients interacted with the site.

Fitz Designz performed a complete SEO overhaul, ensuring that BC Engineering Group’s website was fully optimized with industry-relevant keywords, high-quality content, and technically sound practices. The team also implemented AI-powered paid search ads across Google and Bing. Using AI allowed for real-time bidding and continuous optimization, ensuring the campaigns were consistently delivering the best possible results within budget.

The Google My Business profile was optimized to ensure BC Engineering Group was appearing in local searches, especially important for attracting local clients in Northern California. Additionally, conversion rate optimization techniques were applied to key landing pages, streamlining the user experience to drive higher engagement and conversions. The team also worked on business listings and citation management to boost local SEO and improve visibility across various online directories.

The Results

The results of the digital marketing efforts were clear and impactful for BC Engineering Group. Organic traffic increased by 402%, as the site began ranking higher for civil engineering-related search terms. Paid search campaigns saw a 19% reduction in Cost-Per-Click (CPC), making the campaigns more cost-effective while still driving targeted traffic. Additionally, the number of conversions generated from the website increased by 225%, demonstrating that more visitors were not only finding the site but also taking action, whether that be filling out forms, requesting a quote, or making phone inquiries.

BC Engineering Group’s local visibility also improved significantly, with a 58% increase in website traffic coming from local searches due to the optimization of their Google My Business listing. These results, combined with the AI-driven campaign performance, allowed the company to stay ahead of competitors in the highly competitive civil engineering sector.